Maui Jim and a vacation go hand in hand. Unfortunately, most of the world doesn’t spend their time on vacation or looking through incredible sunglasses. Maui Jim stands to remind people that when you wear them you're giving your eyes their own little vacation.

Call it a case of vacation eye.

AD: Leeah Emerson & Jarin Simon


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OOH

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Packaging

The lens cloth tucked inside Maui-Jim cases has a thank you note from your eyes to you. It’s a special reminder for how thankful they are of you for getting them these sweet shades.

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